the exurban files

...brand in hand

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By exurban, ...we reach people


BRAND BUILDING SWAG - Getting your products and services into the right hands is vital to any marketing effort. We believe that our gift bags add another layer of marketing and public relations to your existing program. Our gifting experiences place your high-end products directly into the open arms of targeted consumers, media, community leaders, philanthropists, and VIPs, boosting your brand and generating word of mouth with trendsetters and the press.

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Cause Marketing - your target market will love it

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By exurban, ...we reach people


Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing. Cause marketing is one of the most important and powerful marketing tools in existence. It is the partnership between for-profits and not-for-profits that help both organizations elevate awareness and revenues.

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ADVERTISING: CNN Turns to Event Marketing to Strut Its Brand

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By STUART ELLIOTT
Published: New York Times, October 5, 2006

CNN is seeking to bring its brand to life beyond the TV, PC and cell phone screens by forming a division devoted to event marketing.

The new CNN Events division, under the auspices of the advertising sales department, will put on panels, conferences and meetings on newsmaking and newsworthy subjects. Although the events will not be televised on CNN, the network's reporters and anchors will serve as speakers and moderators.

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